The Forward Networks Fast Forward Partner Program supports and rewards our ecosystem of skilled resellers across all specializations who deliver the utmost in value to their customers.
Use Forward Enterprise internally (non-production network) to learn the product and demo to your customers
Webinars to Help You Sell
Whether it’s weekly or one-on-one webinars–the company gives the cool demo… you close the deal (while learning the product)
Deal Registration
Quick and easy approval
Product and Market Training
No cost or barriers to entry
Authorized Partner
Guaranteed level of benefits, keeping the program simple and easy
Sales Tools
Sales plays, buying personas, competitive matrix, and persuasive PowerPoints
Special Promotions
Promotions and recognition (we all like a little extra)
Joint Promotions
Participate in joint regional promotions, including promo emails, ads, and events
Partner Program Benefits
Using a common program framework, the Fast Forward Partner Program delivers tangible benefits and enhanced incentives to drive a recurring revenue continuum.
Lead Generation and Sales Assistance
Joint-effort with targeted shared lead campaigns
Register your deals to obtain discount pricing to help you win the opportunity
Access to NFR product
Participate in joint regional promotions, including promo emails, ads, and events
Tech Training and Effective Communication
Regular email announcements, alliance deals, updated Q&A, and new sales tools
Learn market trends to determine which verticals to target, and what they prefer.
Access to our easy-to-use partner-friendly portal as well as self-service co-branding.
Online Portal Resources
Review the latest matrix that shows how products compare to the competition.
Access PDF product slicks, sample ad and e-mail templates, white papers, PowerPoint presentations, configuration guides, and case studies.
Branding guidelines, logo usage, and resources to enhance your image
Fast Forward Definitions and Qualifications
Partner-Sourced Opportunity (PSO)
Partners can earn the largest available product discount with a Partner-sourced opportunity (PSO). This can be a net new customer or an expansion of licensing with an existing customer. The PSO discount is an upfront discount. The reseller is expected to assist the Forward Networks Sales team in closing and transacting the deal. This may include demonstrating Forward Networks software, organizing executive meetings, supporting contract negotiations, navigating the agency, delivering services, fulfillment, etc. Discount range: 20% - 25%
Subscription Renewals
At the end of their Forward Networks license subscription, customers must be renewed to continue with the program subscription. At renewal, resellers can earn the standard renewal discount. If a customer adds additional licenses, those new licenses are discounted at the agreed upon discount structure. The reseller is expected to maintain contact with the customer and in sync with the Forward Networks Account Manager.
Forward-Sourced Opportunity (FSO)
Partners can earn a discount for a Forward-Sourced opportunity (FSO) where the reseller will co-sell and assist the Forward Networks Sales team in closing and transacting the deal. Resellers are expected to provide a reasonable and appropriate level of sales activity based on the nature of the opportunity and communications received from the sales team. This may include demonstrating Forward Networks software, organizing executive meetings, supporting contract negotiations, navigating the agency, delivering services, and fulfillment. Discount Range: 5% - 15%
Incumbency is entitled to the original partner who transacted the sale unless: - The incumbent reseller is no longer in compliance with the Fast Forward Program - The customer provides a written request to Forward Networks to renew with a different reseller Discount: 5%
Deal Registration Process
• Register an account opportunity on our partner portal.
• Submit information for approval. Once the information is submitted, the Channel Manager reviews the request and will typically respond within 24-48 hours.
• If rejected, the reason for rejection is noted. The reseller would then work with the account as normal.
• To qualify for deal registration, resellers must submit a deal registration to Forward Networks via the Fast Forward Partner Portal, and it must be approved by Forward Networks Sales. Resellers are expected to provide a reasonable and appropriate level of sales support based on the nature of the opportunity and communications received from the sales team. Resellers may be asked to do any of the following: meet with and present to prospective end customers, explain features and benefits of our products, and provide general support for the sales cycle. Resellers shall always communicate appropriately with the sales team and provide updates on an opportunity at a minimum of once per 2 months. This will ensure both parties being on the same page and truly co-selling together and potentially landing the opportunity twice as fast.
Rules of Engagement
• Eligibility – The deal registration program is limited to Authorized Resellers only.
• Opportunities are registered on a first come, first serve basis using the Forward Networks online form within the partner portal.
• Only one registration per opportunity will be accepted. Opportunities cannot be combined.
• Registered opportunities will typically be accepted or rejected within 24 – 48 hours.
• The opportunity registration discount is valid for 90 days. If the opportunity is still open at this stage, the deal registration can be extended.
• Deal Loyalty- Once an opportunity is registered, to the extent possible, we will either win or lose the deal together as business partners. Our reseller partners agree to the same rule. If Forward Networks brings an opportunity to a partner, the partner agrees to not introduce a competitive solution into the deal under any circumstances. If a partner chooses to bid a competitive product, Forward Networks reserves the right to cancel the deal registration and support other resellers involved in the opportunity.
• Pricing- By registering an opportunity, Forward Networks sales representatives agree to refrain from engaging the end-customer in pricing and/or business terms discussions whenever possible. The Forward Networks rep will give advice and counsel, based on their competitive and industry knowledge, but all pricing discussions, quotes and other pricing-related material should be delivered to the customer by the reseller.
• Forward Networks reserves the right to cancel any pricing list issued. It does not affect a deal already registered and still in progress.
• Forward Networks reserves the right to alter, delete, or modify the program at any time, at its sole discretion. It does not affect a deal already registered and still in progress.
Market Development Funds (MDF) Request
MDF funds are allocated on a discretionary basis (proposal based) to Forward Networks partner pre-approved marketing activities or programs. The proposed marketing activities should tie into the reseller’s marketing plans to generate positive revenue with Forward Networks products. Use the on-line form or contact your Forward Networks Channel Manager to make a request for MDF. Include estimates projecting cost and program details.
Not For Resale Program (NFR)
Resellers use NFR’s to strategically give both their engineering and sales teams an edge over other resellers to inspire customers with business outcomes, close more deals, and deliver with confidence. If a reseller uses internal evaluation versions or Not For Resale (“NFR”) licenses, the reseller shall use these licenses for demonstration, internal evaluation, and testing purposes only. Partner shall not distribute, sell, or sublicense to any third party any of these demonstration, evaluation, or NFR services.
